Brands Aren’t People, Only People are People

Brands Aren’t People is a place for irregular musings on the ups and downs of trying to match business goals, marketing, and the things people and people hiding behind brands say in advertising on the internet, culture, and the jungle of sometimes ugly, sometimes pretty stories that all these things can create together.

About me

I am the founder and director of mimosa, a boutique brand consultancy, research, and creative studio based in Berlin. Our work focuses on the communication of emerging ideas and technology. At the moment, we are mostly involved in client work about Blockchain, Crypto, Med-tech, and Psychedelics.

In my free time, I practice photography, web design, learn about Reggaeton, and trying new places to eat in Berlin.

Why I am writing this

To explore my own ideas, share them, and hopefully learn something in the process.

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People

Founder of mimosa agency